From 5 to 7 Dec, a delegation from the Aomori Prefectural Government were in Sydney to engage in tourism promotional activities for the prefecture. A staff member of CLAIR Sydney who is seconded from Aomori Prefecture accompanied the delegation during their time here. While in Sydney, in addition to visiting various travel agencies and a publishing company, the delegation also ran a booth at the Japan Road Show organised by the Japan National Tourism Organisation on 6 Dec to meet with representatives from the local media, travel agencies, and so on to discuss tourism in Aomori.
During their visit to the various travel agencies and at the Japan Road Show, many people they came across mentioned that they are finding new destinations to visit for their upcoming visit to Japan. This signifies that there could be an increase in visitors not only to the Golden Route (the popular travel route along the Pacific Ocean coast between Tokyo and Hiroshima) and ski resorts, but also to regional areas in Japan. There were more than 200 people who pre-registered for the JNTO road show event, which was significantly more than expected. CLAIR Sydney would like to continue supporting Japanese local governments with their destination promotional activities.
